top of page



The Facade Loan Program provides financial assistance to encourage property or business owners in core downtowns to revitalize downtown commercial buildings within the towns, cities, and villages of West Central Wisconsin.



Proposed facade design plans must comply with the approved general design guidelines. Design guidelines are based on the National Trust and Main Street Center or approved design guidelines prepared and adopted by local governments.


  • Loan sizes from $5,000 to $60,000.   

  • 1% fixed interest rate.   

  • Repayment terms up to 7 years.

  • Amortization terms up to 15 years.   

  • All loans are secured by a mortgage on the property being renovated.   

  • Unlimited personal guarantees are required for any owner with a 20% or greater ownership interest in the business. 


  • Be located within designated downtown boundaries of eligible towns, villages, and cities in West Central Wisconsin (counties of: Barron, Chippewa, Clark, Dunn, Eau Claire, Polk, and St. Croix).* 

  • Demonstrate ability to repay the loan.   

  • Property taxes must be kept current.   

  • Provide acceptable design plans for building renovation. 

  • Eligible activities include:  facade renovation; exterior lighting, doors, and graphics; signage, windows, and awnings; other facade or landscape improvements.

*Some communities within these counties may not be participating.



  • Review design guidelines provided by community.   

  • Complete and submit application and design plans to the primary contact at the local government unit (i.e., City/Village Hall).   

  • Application and design plans are reviewed and loan approval/denial is made by local loan committee. 

Use the icons below to download the application and to submit your $50 application fee.

bottom of page